Press Pause is a campaign from Nintendo that raises awareness and supports mental health in the gaming community.
How do our favorite heroes take time to care for themselves?

Mental health in the gaming community is always a hot topic of debate. There exists arguments that suggest video games are detrimental to your mental health and are directly linked to aggression. Others find value in video games because they help manage stress, depression and they are a way for those with social anxiety to find friends.

This campaign reminds players that taking care of your mental health comes in different shapes and forms and that you can find ways to care for yourself in everyday life.
The inspiration for this campaign started with the idea that our heroes need a break too.
I imagined where these characters would go on their time off and had them show the audience how
they are taking time to relax instead of just telling them to take a break.


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